An effective FAQ page:
- Reflects your audience needs.
- Covers a broad range of intent (transactional, informational, locational).
- Frequently gets updated based on new data insights.
- Lands new users to the website by solving problems.
- Drives internal pageviews to other important pages.
- Fuels blog (and deeper content) creation.
- Showcases expertise, trust, and authority within your niche.